Giving Back to our customers
Posted on 05/03/2013 at 12:51 PM by Dawn Gee
Bakeris Give Back To Its Customers
Bakeris Roofing believes in customer rewards and along with our Overhead Care Club membership and yearly Customer Appreciation Party, we also offer our customers a referral reward program. Over seven years ago this program was instituted as a way to thank customers for referring their friends, family and co-workers. It’s a simple program in that if our referral results in jobs under $1,000, you receive a $25 gift card. If it is over $1,000, you receive a $50 gift card. We have finely tuned our tracking abilities and this is why we ask people how they might have heard about us. Referrals can come from a lot of different places such as on line searches, reading one of our blogs, or even a yard sign.
Recently we received a referral through a group of farmers who meet for coffee every morning, and we rewarded all of them in their group a gift card. We don’t want to leave anyone out who gives us a referral as experience has taught us that customers really enjoy our gift cards and many of them will let us know if they have referred someone. The internet has accelerated our referral program as well through Facebook and email. Some of our older customers have become very computer savvy and although they might not be connected to the web this year, they may be carrying iPhones and Droids by the next year, and learning how to use Google.
Yard signage serves as yet another referral source. We have one customer who has had one of our 4 X 10 metal signs in her yard for around five years now and she even landscaped around it. Her feeling was that she would pay for her roof eventually by receiving one gift card at a time for her advertising efforts. She’s a great customer for doing this for us; her house sits on a main drive and people ask her about the sign frequently. We make sure we reward her often with gift cards.
We have what we call self-referrals as well. If you spot one of our trucks or trailers bearing our name and our website address, Iowaroof.com, and then contact us, this counts as a self-referral. If you hear about us from a radio spot, this is also a self-referral.
Occasionally someone will ask us to simply deduct the price of the gift card from actual work performed. However, we prefer to go ahead and give you the gift card. Sometimes those gift cards may stay with people for a while, and when they eventually use it, it’s a reminder that we do great work for people, and there’s a good chance you will refer us to someone else.